Why You choose digital Marketing as Career

Why You choose digital Marketing as Career

Digital Advertising led the overall Ad industry growth

The share of Digital Advertising is expected to grow to 22% by 2020. This growth will make Digital the 3rd largest segment of the Indian M&E sector by 2020, overtaking Filmed Entertainment

A cost effective and a valuable marketing technique

The digital marketing landscape is growing rapidly due to which marketers are made to face new challenges and opportunities. The Digital Marketing Course is designed to educate students and professors in the area of Digital Marketing.

The Digital segment is witnessing multiple investment themes with increase in internet penetration. As a result, there is higher content consumption on digital platforms, with increasing focus on localized content, increasing Ad spends in digital media and increasing consumption of ticketing services online

Digital Marketing is a strong career path for students. Online Marketing is one of those career that require smart way in professional life. The Internet Marketing Industry is rapidly growing with huge customers having their presence online which ensure the company presence in every possible ways either through  social Media marketing or Search engine optimization .

The Digital Marketing does not had a limit seating anywhere can do the Marketing in any part of the world understanding the need and scenario of the market. one of the cheapest way to reach the customer world wide . One can have leverage of the working and becoming entrepreneur within a small span of period. That is why this industry require passion and desire for succeed. It is job where every day you face new challenges and learn from that. In it every year’s thousands of students got job and choose this field as career.

What is Digital Marketing?

Digital marketing not that different from traditional marketing like you have got a product that you need to sell, Means it is the way to connect with customers and building a relationship through online services like social media and sites same as the Traditional Marketing. But the main goal is to promote brands, build preference and increase sale through various online marketing platforms.

Digital Marketing Training Institute in Vadodara

Digital Marketing Training in Vadodara


Why it is so simple and easy?

Digital Marketing is so simple and easy to learn because it has easy methods such as SEO, SMO, Email marketing, SEM, PPC, Google Ad Words,  YouTube Marketing, Analytics, etc. These all method used for Marketing.

Some general areas from where that an online marketing professional will likely touch on during their training or career:

  • Video/audio production
  • Mobile marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media
  • Email marketing
  • Content management and creation
  • Copy writing and editing
  • Analytics
  • Business/marketing strategy

It is good idea to think about to get train in this particular areas because now these all social media are used by every persons among 60% to 70%.

Job Seeker Choose digital Marketing as Career?

  1. SEO Executive: – SEO is search Engine optimization this is one of the easy and unpaid method of internet marketing to improving your ranking of web pages and their visibility on different search engines like Google, Yahoo, etc.
  2. PPC Executive: – This is the method to increase the visibility of your web pages is through sponsored placement and advertisement.
  3. Social Media Marketing Executive: – Social Media Marketing is getting a lot of popularity with social media sites like Facebook, Twitter, LinkedIn, Pinterest and others. A most experienced digital marketer should know the power of these social media to marketing the brand image of the company.
  4. Email Marketing Executive: – Email Marketing is prominent to attract your customers and lead with your brand name, many organization send newsletters, and email campaigns to its subscribers in order to keep them updated with new products added or anything worth sharing.
  5. Content Writing Executive: – Content writing is the main part of internet marketing because content is use for attract and retains the customers. Content is the powerful tool of digital marketing to make successful brand name in the marketing.
  6. Display Advertising Executive: – Display advertising method is the way to do promotion of your brand of the company with several online techniques, including banner ads, rich media and more.
  7. Affiliate Marketing Executive: – Affiliate marketing is frequently overlooked by advertisers. Affiliate marketing at its very core is about relationships, it means the relationship between three parties.

In the Digital Marketing Industry, students will get some kind of practical experience. In this field have many institute which provides best digital marketing course facilities. This course is done by any field student. But make sure that student have computer, statistics, and visualization knowledge. Students of any stream can take part in this digital marketing course.

If you decided that you want to go in this digital marketing industry, That some skills are may be require like when applying for an SEO Executive position, there may be more importance on good writing skills and creativity. There are many opportunities to choose Digital Marketing as career because everyone wants to reach their brand through digital marketing channels. You must know each and everything about what happening in the world and how to communicate with people.

Popular uses of animation in sectors other than media & entertainment

Popular uses of animation in sectors other than media & entertainment

Almost every day, we see animations in films, TV, ads, and games. However, the use of animation is not just restricted to the media and entertainment industry.

Here are some of the sectors that benefits from using animations for various purposes:

Animation in medical science

It’s a great challenge for medical students and for the doctors to visualize the complex systems of human body. You yourself may have come across animations showcasing the cure for a disease while browsing social media. Such animations are a way to educate an audience on a medical topic under discussion. These medical visualizations have proved itself extremely effective for pharmaceutical manufacturers to explain how medications work and also in forensic science in recreating crime scenes.

Animation in education

It is now noticeable that the interactive learning material is effective in improving people’s learning skills and understanding ability. Smart Classes are now being readily adopted by schools all across the world. With the advent of technologies like 3D, Virtual Reality and Augmented Reality, it is now possible for the education sector to upgrade its traditional teaching to high end interactive learning environments.

Animation in air force and military training

Flight simulators with advanced graphics and animations are used for more than just fun. They save lives, aircrafts and a lot of money by allowing the pilots to train efficiently on ground. Similarly, military forces often use animated simulations for testing possible confrontation scenarios and training.

Animation in architecture visualization

Architects and home builders are now moving on to 3D animations to showcase their upcoming projects. Apart from the fact that this technique is more innovative than the old method of using miniature models, graphic animations provide a realistic view of the projects and help the customers to grasp the elaborations of large projects. 3D animations also have opened up new opportunities for interior designers.

Animation in business

Companies today use animations for product presentations, business presentations, company introductions, and corporate slideshows. It helps in highlighting the key points and at the same time communicating highly complex ideas in an easy-to-digest manner.

The demand for high-end animation is increasing every day. This means the scope for trained animators too is on the rise. Take up a career course with Arena Animation and get ready for an interesting career in the animation industry.

Can you think of any other industry that use animation? Let us know in the comments. 


Source – https://bit.ly/2ysO1Gv

Lip syncing made easy for animators

Lip syncing made easy for animators

There are certain elements in animation that the audience overlook unless it is imperfectly done. One of them is lip syncing. There’s something about the brain’s perception of timing that processes character motions with the movement of lips and the words being said.

In the era of hand drawn animation, animators and editors used to just slip the whole speech track by two frames. But now with the application of advanced technology, not only 3D software but also tools for 2D animation have seen great progress that eases the process of lip sync. For instance, in After Effects, there are free tools that allow you to easily synch audio tracks with the animation of the mouth.

Also there are many free, or small fee, generic tools that allow you to take a limited, free to use character, and sync it with audio or recorded dialogue.

There are lip sync plug-ins for 3D animation that create a muscle-like structure in the mouth area of a 3D character which can be made to deform according to an already set library of shapes.

Some techniques use a mocap system to capture facial movement. Face rig does a pretty good job for an inexpensive consumer tool.

The basis for lip syncing is that you will need to adjust the timing of the key shapes on a word by word basis.

Here are some tips to improvise lip syncing in your animations:

1. Match the key frames exactly

To start with pull the timing of the shapes around till it looks and feels right, phrase by phrase. It may otherwise end up with sound being slipped by a number of frames before it looks right.  The simplest lip sync involves correctly timing the ‘mouth-open’ and ‘mouth-closed’ positions.

2. Add gestures and body language

To increase richness try adding gestures and body language to the animated character. Facial expressions usually go hand-to-hand with lip syncing. This can be done by adding small subtle expressions like raising eyebrows to a big wide smile.

3. Watch and learn

Use a mirror or shoot some reference footage of yourself speaking to figure out the motion of lower jaw. This leads to another trick called blending. There’s no need to animate the mouth for each syllable. Focus on the most important mouth shapes. The key mouth shapes can be re-cycled or blended in different combinations over and over again.

animation for beginners

courtesy: Cartoon Brew

4. Focus on eyes

Eyes can speak a thousand words. People often watch the eyes, particularly during close-ups, so emphasis and accents and can be initiated here even before the rest of the face and mouth is considered. Even the act of thinking of words to speak can be expressed in the eyes.

5. Choose the perfect voice

Last but not the least the right voice is vital, as voice determines the personality of a character. Check out one of our earlier blog posts to know about some of the greatest voiceover performances in animation movies.

Have more tips and tricks of animation? Share with us in the comments below.


Source – https://bit.ly/3dfODOl

What to Expect in Visual Effects in 2021 & Beyond

What to Expect in Visual Effects in 2021 & Beyond

The present technological advancement in movies have proven that almost nothing is impossible in the visual effects industry. With the tremendous growth of technology, day by day, there are no limits in filmmaking. We are already at a point where digital animation and CGI can look exceedingly similar to reality.

So what does the future has in the stores for VFX?

  1. VFX will be used even more throughout the development, pre-production and filming process of a film. That’s the pretty obvious one!
  2. The current VFX technologies are not only time consuming but also expensive. So the companies would be focusing not just to improve the quality but also to reduce the average cost of delivering a single shot. Right now the goal is to make it profitable enough to stay in business.
  3. The distinction between Visual Effects shots and real-life shots will fade, further. An incredible number of visual effects shots are not even being noticed today. They go undetected as they are amazing. This gives more opportunities for creativity and storytelling to the filmmakers. For example, TV shows like The Walking Dead and movies like Fast and Furious involving car chase scenes use green screens for driving sequences.
  4. VFX may still not be able to do everything 100% perfectly. Like the holograms used in I, Robot and Captain America they still pose a challenge which will hopefully be conquered with advancing software. Traditionally, the most difficult things to simulate are dust, water, smoke, fire, and light distortions.


3d visual effects Courses

credits: Digital Trends

5. Optimised work flow can be expected. Fully rendered animations are not real time animations, but hopefully with the advent of faster processors and better technology it will get closer to real time animation which is visually as perfect as offline rendered animation is now.

Did that go over your head? Pardon us. To present in simpler terms – the offline rendering process is usually much less performance-critical, so you have the option to use very expensive rendering techniques for better performance.

  1. India may get more VFX. More and more Hollywood studios and directors are willing to outsource their post-production VFX work to Indian studios and companies. This means, there will be more job opportunities for the trained professionals who have completed job-oriented VFX Film Making Courses.

Do you see any more advancements in the VFX industry in the near future? Let us know your thoughts in the comments below.

How to create a demo reel that impresses recruiters?

How to create a demo reel that impresses recruiters?

A demo reel is your ticket to fame. These allow you to showcase your best work to your potential employers. It also shows that you can entertain, make something engaging, and have a lot to offer.

Now for a recruiter, a demo reel is a window to your professionalism and capabilities but for the animator it is the golden ticket to enter the creative industry.

Here are some tips to create a demo reel that will convince the recruiters to hire you:

Keep it short

No one has time for anything that’s too lengthy, especially studio executives who are reviewing the demo reels of applicants. The time limit thus could be anywhere from a minute to two minutes.  That being said you don’t have to imperatively make it as short as possible, rather keep it concise and make sure only your quality work has been showcased. As a rule of thumb remember that your aim should be to ‘hook up’ the recruiters within the first 20 seconds of your reel.


A good presentation always counts. Add an introduction, a small discreet title of the shot like the project name or if you’ve worked as team member, mention your part in making of that shot but not in a showy manner. Be unique in your approach as most just add details on the black bars of the shot. Keep the titles short and avoid any disturbing sound effects. Each of your shots should be well timed. Follow the mantra- ‘Impactful start, graceful ending’!

Avoid being over ambitious

Simplicity over sophistication! Although the reel may mimic professionalism even with less experience, avoid mentioning what you’re not capable of.

Mention any collaborations and credit people who have helped you with the animation. It shows the honesty in your work. Don’t take the entire credit for something where your contribution was partial.

Keep up with the trends

Understand that a demo reel is a fantastic marketing tool. So it’s important to be up to date and aware of trends. Your reel is also a chance for you to showcase any unique skills that you possess, such as drawing or sculpting.

Where to post?

Choosing the right platform is necessary to make sure your work doesn’t get overlooked. YouTube is the obvious choice for most. But there are exclusive online portfolio management and social networking platforms that allow you showcase your works. For instance, all Arena Animation students get access to one such platform called Creosouls  where they can upload their creative portfolios, share with the world, enhance their industry network, and get hired.


One of the key things to do to improve your demo reel, or your skills, is to gain unbiased feedback from industry experts and faculty.

PS: The opinions of family and friends may be biased and hence not counted as feedbacks to act upon.

Contact details

Don’t forget to mention the means to contact you. At least the first and the last four seconds should mention who you are, in a way that makes a great first impression.

All the above are just guidelines and not rules. You can always bend them if you have something exciting up your sleeves.

Now, start working on your demo reel from today!

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