Amid Covid pandemic lockdown and disruption, Arena Animation Sayajigunj campuses, closed the final placement figures at 51 Students Placement till January 2021 end. The achievement comes at a time once industry saw mass layoffs and offer revokes. AY 2020-21 began with a bang with elite recruiters in the Graphic Designing, Motion Graphics, 3D Animation and 3D Designing.
Arena Animation Sayajigunj officials told the institution is looking forward to an aggressive hiring of 3750+ job openings for season ahead. Prospective admission seekers are requested and suggested not to lose a year and opt for admissions at the earliest to be in line with the current academic year.
Our Student Success Story – Atit Patel
Atit Patel comes from a small town called Halol after his initial attempt in the field of Engineering he realized that This is not He can Pursue as a Career Making Choice and Started Looking for Other Options. He always had an Interest in Watching Movies and was Curious about its Process keeping this in Mind He Decided to Pursue his Studies of Editing and Compositing with Arena Animation Sayajigunj.
He had no Designing study background But that wasn’t going to stop Atit. As he learned new skills, his confidence grew. Today, he is honing Editing – Compositing skills. He was Groomed and Trained from the Center for a good Job Opportunity as He was selected as Motion Graphics Artist in BYJU’s in Bengaluru and Continued to Excel and Perform as He Considered this as his dream Job and Now He Is Settled and Growing Steadily with his Profile and work. Genuine transformation isn’t easy, but Atit Patel shows us it’s possible. He Always Consider Arena Animation Sayajigunj as a Guide and Turning Point of His Career and Life.
Recruiter Testimonials
We have sourced some very good candidates from the Arena Animation Sayajigunj. We were amazed by the immense talent and skills these students possess. Not only the students we were very impressed by the quality of education and training the institute has provided them. The students were confident and very well prepared for the interviews. We wish to congratulate all the students for their future. — DipakPillai (Think Tank Advertising)
Our association with the Arena Animation Sayajigunj has been very fruitful. We have been able to pick out some very capable and confident students for our company. We are very impressed by the hard work that has been done on these students by the teachers. We would love to come back here for placements again. –ShwetaUpadhyay (Dream Foot Studio)
HBO Announces Production Start for Game of Thrones’ Prequel Series
Here there be dragons! We’ve finally gotten an update about Game of Thrones prequel House of the Dragon that was first teased in announcement over a year ago. The upcoming series, based on George R. R. Martin’s 2018 book”Fire & Blood,” will focus on the rise and fall of the fiery House Targaryen, and has beat out four other potential Thrones series. Now, the official Thrones Twitter account has announced a production start date alongside some fiery dragon concept art.
Apparently, these overgrown reptiles are immune to COVID-19, because production is slated to start in 2021. Since the series will lead into theTargaryen civil war fondly titled the”Dance of the Dragons,” get ready for lots and lots of dragon battles.
House of the Dragon is currently set to air in 2022.
World’s First Animated COVE) Face Mask’ Short
Even though COVID-19 vaccines have finally begun to ship and reach their first recipients, people shouldn’t let down their guard when it comes to wearing masks. Given that most people will not receive their shots until late spring / summer 2021, we must continue our vigilance.
London-based advertising creative and NOMINT founder Yannis Konstantinidis has just released one of his latest projects, The World’s First Animated COVID Face Mask, delivering a dash of colour and an extra dose of hope to the idea of a face mask this holiday season. The ‘animated’ mask takes the form of a beautiful stop-motion short, made from 400 unique cloth masks, animated together to create a parade of colourful moving images.
According to the director, his film is just what Santa ordered to get viewers fired up about wearing a mask! The masks will be sold to benefit the world-renowned London-based Great Ormond Street Hospital Children’s Charity. Masks can be purchased and additional donations to the charity can be made on the project’s Indiegogo campaign.
Christmas Shopping in Virtual Reality
Virtual Reality can transform the online shopping experience, making it safe and frustration-free for consumers.
VR can make Christmas shopping less stressful and a whole lot safer, especially amid the global health crisis. Virtual Reality takes online shopping to a whole new level. Instead of browsing the product categories of retail websites, shoppers can explore virtual versions of brick-and-mortar stores. It tries to recreate in-store shopping experiences through 360-degree views of retail stores.
Take Dior for example. They made a virtual version of their store in Champs-Elysees, Paris. You can tour around the store, then zoom in on the products on the shelves. You can browse a wide range of products that they sell in the actual store, including perfumes, candles and scarves.
Even without a VR headset, shoppers can still take a look around from their smartphones, tablets, or PCs. It won’t, however, be as immersive.
Augmented Reality (AR) & Virtual Reality (VR) are quite commonly heard terms these days. What exactly are they?
Augmented Reality
Augmented Reality is not a new technology — in fact, it’s just over half a century old now, as it was first developed in 1968 at Harvard University by computer scientist Ivan Sutherland. It has been used for decades through the use of head-mounted displays for simulations in the aviation and military industries, and has been improved by everyone from labs at universities, to corporations and the military.
Augmented Reality or AR enables you to see a real world combined with a digital rendering that augments your current view. The augmentations could be using content such as graphics, music, or animations. With the help of AR, you can not only see the real-life environment right in front of you like your table, trees, or dogs, but also see a digital augmentation overlaid on it.
AR is developed into apps and used on mobile devices to blend digital components. Although the history roots from the 70s, the rise happened when cameras got better and advanced. An additional factor that helped are softwares and algorithms that could render digital content and overlay it live while the user holds the phone in a specific way.
Augmented reality technology has seen unprecedented growth in 2020. Commercial use of the technology has exploded due to use by market leaders like Microsoft, Apple, Google, Facebook, and Amazon. According to Markets, the market for AR technology is worth $15.3 billion. It’s worth exploring the different avenues and trends that drive the surging augmented reality market. By the end of 2020, AR active devices were estimated to rise to 598 million units and are projected to grow to 1.73 billion by 2024. (Source – https://bit.ly/2MNgkpW )
Microsoft Hololens, a mixed reality device and Epson Moverio Augmented Reality Smart Glasses are examples of next-gen AR devices.
Virtual Reality
Virtual Reality (VR) refers to a simulated environment created using technology. Instead of viewing a screen in front of you, you will be immersed in the 3D world, and can interact with the elements around.
VR headsets like Oculus, Sony VR, or Google Cardboard are some of the devices that uses your mobile phone to experience VR. Even though Virtual Reality is most commonly experienced with the help of a VR headset, there are other devices like Omni-directional treadmills and VR gloves today that can add to your experience. VR not only creates a strong sensation of virtual content. It can stimulate your senses like touch, sound and sight too. It’s called synthetic stimulation.
Virtual Reality is possible through a coding language known as VRML (Virtual Reality Modeling Language) that specifies the types of interactions possible with the images or videos.
One of the most arising technologies in this decade is the virtual reality (VR) technology that is not limited anymore to games specifically or the entertainment field in general as the VR applications are expanding to many other fields and businesses .
For a seamless VR experience, wear your VR headset, and click here. You will enter Arena’s Animation’s interactive Hall of Fame!
AR vs. VR
You could say both AR and VR have similar concepts, but different results. That’s why the fields that have experienced their impact don’t have much in common.
AR has always found a home in more commercial and industrial fields. It first appeared in the work of Caudell and Mizell [1992] at Boeing, who sought to assist workers in an airplane factory by displaying wire bundle assembly through a HMD. AR is currently being used in:
In medical training
In retail, where shoppers can look up additional information on products while they’re browsing Repair and maintenance of complex equipment
For visualization of final products during creative process
In the entertainment industry
As for VR, it has found application in training for real-life environments by creating a simulation of reality where people can practice complex aspects in safer environments. For example:
For training purposes by army, navy, air force, marines and coast guard
In sports, so that the coaches and players can train more efficiently
In medical training, to create a consequence free learning environment
For interactive learning in schools
For product displays in fashion industry
In the entertainment industry
So who’s winning? There’s no right answer to this question. It is only a matter of choice, and your purpose.
Experiencing AR and VR is fun, but to be able to pursue a career in these fields is awesome. With the increasing demand for content in AR and VR, learning to develop Augmented Reality & Virtual reality experiences can take your career a long way.
If you decide that a career in these next-gen fields are for you, you can join a career course in Augmented Reality or Virtual Reality, at a reputed institution and gain the skills that you require to get hired by top companies in these industries.
Arena Animation Sayajigunj’s short term literacy program are ideal for both students and working professionals. Whether you want to jump start your career in the media and entertainment industry for jobs in animation, VFX, web & graphics, digital marketing, and more, or sharpen your skills in the latest software in the industry, these literacy program are perfect for you.
Join short duration literacy program after your10th / 12th to excel in the media and entertainment industry.Hollywood, Bollywood, TV shows, and ads – all use latest visual effects designed and created by special effects artists. You can be one of these in-demand, talented artists!
Boost your career with Arena’s VFX literacy program.
• Introduction to VFX its History and Evolution of SFX and VFX.
• Creating Matte Painting.
• Creating Creative Advertisement with Smartphone.
• Creating Video Advertisement for Tourism.
• Creating a Newsroom Greenscreen Shot
• Creating a VFX shot using CG and Live Action Shooting.
You can create Digital Matte Painting, Creating a Product Ad, Creating a VFX shot for Media, Creating a Film VFX Shot after this program.
Get knowledge of the fundamentals & advanced techniques of 2D & 3D animation. Learn to bring interesting characters to life in a virtual world. Join our Animation Literacy Program.
• Introduction to Animation Pipeline along with its History and Current Scenario.
• Creating Matte Painting.
• Creating Stop Motion.
• Creating Lighting for the Animation.
• Creating a Ball Bounce Animation.
You can create Digital Matte Painting, Creating a Product based Animated Ad, Creating an Animation Sequence after this program.
Learn in-demand design and visualization software to boost your creative career opportunities through our Graphics literacy Program.
• Introduction to Print Graphics and Digital Graphics and Current Trends.
• Creating Product Poster for Facebook and Instagram.
• Creating Motion Poster of the Product.
• Creating a Book Cover.
• Creating a Login Page of Food Application.
• Creating Interactive PDF.
You can create Designing Social Media Post, Creating a GIF based Ad, Creating a UI for App,Creating a Digital Booklet after this program.
Make work as fun as play! Create games for PCs, laptops, mobiles and tablets! Get trained to become a professional game designer, and plan & execute all the aspects of games and bring it to life. Join Gaming Literacy Program today.
• Introduction to Gaming Pipeline along with its History and Current Scenario.
• Creating Game Poster for Social Media Promotions.
• Creating Motion Poster of the Game.
• Create a simple Game Animation in 2D.
• Creating a simple Axe in 3D for Game.
• Texturing Axe and Rendering it.
You can create Game Poster, Designing a 2D Game Level, Creating a Game Asset (Weapon) after this program.
Elevate your skills with our most in-demand Digital Marketing literacy programme.
• Introduction to Digital Advertising and Marketing along with its Current Scenario.
• Creating Product Poster for Social Media Promotions.
• Creating Motion Poster of the Product.
• Color Correction of the Brand Video.
• Concepts of Digital Marketing.
• Generating Facebook and Instagram Ads with Digital Marketing.
You can create Designing Social Media Post, Creating a Motion Graphics based Ad, Creating a Post for Instagram and Facebook and its Application on Social Media Pages after this program.
If choosing a course from Arena Animation Sayajigunj’s wide range of globally relevant courses seem challenging, we can arrange a free career counselling for you. Our career counsellor will contact you and help you choose the right course for your creative career.
The Indian animation and visual effects industry, which commands around 10% of the global market share, has the potential to reach 20-25% by 2025, according to the latest media and entertainment industry report by the Boston Consulting Group (BCG) and Confederation of Indian Industry (CII).
The two segments, which have together grown 17% from $0.7 billion in 2015 to $1.3 billion in 2019, can create 75,000-120,000 jobs over the next five years with their contribution to the nation’s gross domestic product rising by 0.06-0.08% over the same period, the report said.
Over the years, Indian-origin companies have been lauded for their visual effects design in several Hollywood films. Double Negative (DNEG), a Prime Focus group company, has won the Oscar four times for titles such as Blade Runner 2049, Interstellar, Ex Machina, and Inception. Meanwhile, Thor: The Dark World, was outsourced to Mumbai’s Prana Studios Ltd and Bengaluru-based Mr. X contributed to 2018 Oscar winner The Shape of Water.
India must learn to leverage its strengths to build its own animation, visual effects, gaming, comics (AVGC) industry, including strong technology skills and competitively priced talent, said the BCG report.
“These are sectors that do not just have great export potential to demonstrate the soft power of India but can also emerge as examples of Atmanirbhar Bharat (self-reliant India) if home-grown startups are given adequate push,” Amit Khare, secretary, ministry of information and broadcasting, had said at an event referring to AVGC and educational technologies that came to the fore following the coronavirus outbreak.
Information and broadcasting minister Prakash Javadekar had earlier said that animation, visual effects, gaming and comic are sunrise sectors and Indians are providing back-end support to top filmmakers of the world. “It is time that these professionals started doing more of this for our own films so that the use of animation and graphics in Indian films grows manifold.” Javadekar had said.
The push for animation is based on the success of Hollywood flicks such as The Jungle Book and The Lion King, whose 3D effects make for immersive big-screen viewing.
The need for providing better and more competitive visual content has been persistently increasing in recent times. There are hundreds of brands marketing the same product to thousands of people, and logically the best way to stay in the game is to keep the customers invested in the brand. For achieving this, they resolve to technological advancements in rich media content to attract the masses. It doesn’t even come to our notice that we are in fact exposed to such advancements routinely. Be it the large digital billboards of your favorite beverage or an e-learning software used in schools. Visualization is indeed a fundamental tool for representing ideas and solutions.
Before we enlighten you with all the fields 3D visualization has revolutionized, let’s understand what it is. 3D Visualization basically refers to the process of rendering 3D content (graphical, animation or diagrammatic) or a visual technique to pass information. 3D artists use tools such as AutoCAD, Adobe Illustrator, Autodesk 3ds Max, Autodesk Maya, and Cinema 4D to create stunning visualizations that can be used in any industry. To use these programs, you would require adequate training and knowledge.
Here are some of the most common areas where 3D visualization techniques come handy.
1. Marketing
3D visualization allows creating content for product promotions. Imagine being able to examine the texture, colour and shape of an uncreated object while sitting peacefully on the couch. No more issues of hiring photo-studios when all can be done with the help of 3D artists and a computer.
Image credits: Malbec Product Rendering by Brucewlima
2. Architecture
Construction companies require intricate planning and accuracy as there is no room for trial and error. 3D visualization has increased operational efficiency and cost benefits. It has also removed technical barriers while communicating the design to non technical personnel.
Check out this 3D architectural visualization work done by a student of Arena Animation Sayajigunj.
3. Medicine
Medical 3D Visualization is a revolutionary concept. Medical 3D visualization offers visual representations of scanned body parts with the help of virtual models. This offers depth and details when compared to the conventional static two-dimensional medical images. The process facilitates better diagnoses, reduces the surgical operation learning curves, minimize operational costs, and shorten image acquisition times.
4. Education
One of the instances where 3D visualization can become more than art is in the education sector. Almost every primary school and universities have been equipped with e-learning privileges to avoid gaps in understanding concepts.
5. Multimedia
3D Visualization is now an integral part of the entertainment industry. It is not only being used in movies to bring characters and superheroes to life on screen, the widespread use of 3d visualsation has helped games become more realistic. Digital artists now create more enticing and engaging visualizations.
There are many more industries that benefits from these services— including automotive, pharmaceutical, and fashion. 3D visualization is a fine blend of both technical skills and artistry.
If you are looking for a quick course in design & visualization, click here.
