Get the Basics Right! 12 Principles of Animation (Part 1)

Get the Basics Right! 12 Principles of Animation (Part 1)

Disney remains to be the most popular name in animation, and not without reasons. Disney animators Ollie Johnston and Frank Thomas (two of Disney’s Nine Old Men), in 1981, introduced animators to the 12 basic principles of animation in their book, The Illusion of Life: Disney Animation. Although animation has evolved much over the years, these twelve concepts will not be outdated, and continue to be taught in popular animation institutes around the world.

Let us look at the first six principles in this first part.

  1. Squash & Stretch

Squash and stretch remains to be the foundation of animation. It is the technique used to convey weight, emphasise movement, and enhance a character’s flexibility. From a person walking to a dog jumping, there are enough examples of squash & stretch in real life. However, in animation, these actions are exaggerated. The easiest way to understand how squash and stretch work is to look at a bouncing ball or a man walking at a regular pace.

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Image courtesy: www.download.autodesk.com

Here is another excellent example of the use of this technique in 2D animation. The man in the front appears to be lighter and walking fast. With an accentuated squash and stretch, the character walking behind appears heavy and slow.

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You may not have noticed it, but this technique is commonly used in your favourite 3D animation movies. Remember Murray from Hotel Transylvania? That is a lot of squash and stretch!

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GIF courtesy: Sony Pictures Animation

  1. Timing

Timing in animation refers to the number of drawings or frames that complete a given action. It determines the speed of the action. In simple terms, if there are more drawings between two poses, the action will be slow & smooth. But fewer drawings make the action fast. The below image will help you understand this better.

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Image courtesy: www.evl.uic.edu

  1. Anticipation

Anticipation is the preparation for an action. Some of the most common examples in real life include a golfer swinging his club backward before hitting the ball or a bowler waiting for a second before starting to run. In animation, humour is usually created when the movement of anticipation happens in the opposite direction of the main action. Any action that requires greater strength will have a bigger moment of anticipation. See Red smiling? Did you see this coming?

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GIF courtesy: www.iwanttobeananimator.wordpress.com/

  1. Slow In – Slow Out

As any object or person starts to move, there will be acceleration. When they come to a halt there must be deceleration. Otherwise, the movements become robotic. Imagine that a car starts and reaches full speed in an instant or comes to a halt from 100km/hr in the blink of an eye. Such movements are unnatural. Slow in – Slow out or Ease in – ease out make such actions more life-like. In animation, the closer the drawings/frames are, the slower the animation will be. The farther apart they are, the faster the animation will be. A swinging pendulum is a classic example of this principle.

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GIF Courtesy: Katie Bayman

  1. Follow Through & Overlapping Action

These two closely related principles of animation help animators create realistic scenes. They simply follow the laws of physics. Follow-through is the idea that certain appendages and body parts continue to move even after the person/object stops moving. If a superhero character wearing a cape runs and stops abruptly, the cape will fly forward past the body, then fall back where the character stopped. If a car halts suddenly, the antenna on top of it will keep moving for another second.

Overlapping action explains the idea that different parts of a body will move at different rates. For example, when the superhero character walks, his arms will move at a different speed than his head.

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GIF Courtesy: Dsource Ekalpa India via YouTube

  1. Straight Ahead & Pose to Pose Animation

Have you ever created a stick-figure flipbook animation on the corners of your notebook? If yes, then chances are you didn’t plan it out with preparatory sketches. This is straight ahead animation, which involves creating frame-by-frame from start to finish. While most classic Disney movies were made using this technique, it is not much in use lately.

Most computerized animation uses the pose-to-pose animation. In this, you set the main poses first and insert the in-between poses later to get the timing right. In top animation studios, the key poses are often set by the lead animators while the rest of the frames are set by the newbies on the team.

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Image courtesy: www.pluralsight.com

Now armed with these first six basic principles of animation, start practicing, and notice the difference in your animation, be it 2D or 3D. Bookmark this post and check back often so that you can brush up on the basics whenever required.

Watch this space for the remaining six basic principles of animation.

Interested in a career in animation? Click here and take a look at animation career courses that can help you get the right skill sets.

Fundamentals of Advertising Design

Fundamentals of Advertising Design

Advertising is all around us, all the time. Whether we are travelling, watching television or simply browsing various websites & apps on your Smartphone, ads are everywhere. Simply put, advertising is the action of calling something to the attention of the public, at the right time, in the right place. However, there are certain dos & don’ts when it comes to designing for advertising. Let’s look at some basic principles that every ad designer should know.

Grab people’s attention

Ads should grab attention. No one has the time to stop & pay attention. So your ad has to force them to stop & give it a second look.

Be clever & creative

Attract people & make them take notice. Represent the brand in a positive way. A clever ad represents a clever company.

Don’t make them think (too much)

You need to get the message across in a clever way, but it shouldn’t make people think too much. A person should know what the ad is saying as soon as they look at it.

Colours that pop but make sense

Colours should work with the feeling of the brand & environment in which the ad is being placed. For a ‘fun’ brand, use a collaboration of bright colours. If the ad is more serious, use simpler colour schemes. Appeal to the target audience through colour, but don’t make the colours distracting.

Stand out & be memorable

Your ad should be unique, memorable and completely different than anyone else. Be original. People should be able to tell the company’s tone by looking at an ad.

Show not tell

Try using a visual way of representing a concept instead of text.

Use humour; use metaphor

Humour is a useful technique for attracting people to an ad. Metaphors can be a great way to add humour.

You can learn all about advertising concepts & design, and build a successful Digital Marketing career though the right training from a reputed institute.

Atit Patel’s Journey From Arena Animation Sayajigunj to Byju’s Motion Graphics Artist

Atit Patel’s Journey From Arena Animation Sayajigunj to Byju’s Motion Graphics Artist

We all are surrounded by graphics. Right from the simple TV ads to the blockbuster movies, graphics and animation rule the roost. The immense power of the world of graphics is what attracted Atit to explore this.  This led Atit on his quest to reach his final destination.

After completing his bachelor’s in electrical engineering, Atit felt incomplete. His hunger and his quest to enter the world of animation led to a frantic search to choose the right guide. Time was flying and Atit became despondent. In the meanwhile, he commenced his journey to attain the goal by completing a host of supporting courses. But something was missing.

He then began his search to find his right partner to guide him in achieving his dreams. His search led him to Arena Animation Sayajigunj. It was a place that was the right choice to fulfil his dreams. With the biggest infrastructure in the whole of Gujarat and excellent placement services, this was the ultimate destination for all graphic learners. With a VR gaming room, green room and 5 highly advanced computer labs, Arena Animation Sayajigunj is class apart. With their knowledgeable and trained instructors and national and international clientele,  Arena Animation Sayajigunj is the stepping stone for every designer willing to make their mark in the graphical scene.

In the end, he was convinced that  Arena Animation Sayajigunj was his best choice. While pursuing VFX and animation, Atit Patel not only gained insight into the field of graphics and animation but also industry exposure.  He slowly and surely built his portfolio and with the expert guidance and support of  Arena Animation Sayajigunj, Atit is now a full-fledged VFX designer. Also, with the excellent placement provided by Sayajigunj Arena, Atit is now a motion graphics artist at Byju’s.  With his knowledge, he is imparting knowledge to many students.

The Success Journey of Pruthviraj Talanpuri – Engineering to 3D Lighting Artist

The Success Journey of Pruthviraj Talanpuri – Engineering to 3D Lighting Artist

Pruthviraj Talanpuri was always creative in his mind. From kindergarten, he was fond of Toonami cartoons. Later on, with the advent of life, he started gaining interest in animations. He used to search google and try to learn many things. He got very confused. He thought his parents won’t understand his diversion towards animation, hence he opted for science and mathematics in his 10 + 2 studies. Like a normal science student would do, he chose engineering in graduation. But, computers could not be separated from him, hence completed his Bachelors in engineering and technology in the Computer Science branch from Babaria Institute of Technology, Vadodara.

While during engineering he came across an animators group in his college. He was highly influenced by them. He took help from them and found out that his dreams can get wings in Arena Animation Sayajigunj. Later he searched on Google about Arena Animation Sayajigunj and found out it was the best institute in animation and VFX.

The very next day he came to our institute and had counseling with us. After completing his engineering he immediately enrolled himself in the animation and VFX course with Arena Animation Sayajigunj which is a 3 years course. He enrolled for Advanced Animation International Program AAIP (VFX) here in the Arena Animation Institute Vadodara.

The faculties and mentors here in Arena Animation are so helpful that they cleared every doubt of mine at every step.  Arena Animation Sayajigunj has Gujarat’s biggest infrastructure facilities including Green Room, Recording Studio, VR Gaming Zone, 5 Highly Advanced computer Labs, 1000 Student capacity to name a few.

The platform equips every student to represent their creative abilities and skills during the placement drives. They make us job ready professionals with appropriate interview training and relevant skills to kick start a successful career in the areas of Animation, Gaming, VFX, Filmmaking, Broadcasting Multimedia, and every other area that falls in the Media & Entertainment industry. Arena Animation Sayajigunj invites the top recruiters namely Pixel Studio, Shemaroo,  Torrecid and more of such thriving companies in the VFX industry.

He states that “ My life was changed when I enrolled here in Arena Animation Sayajigunj and it was the best decision of my life. I consider myself lucky to get counseling from top mentors and to be a student under them. Earlier I had a vague knowledge of VFX. But here in Arena animation Sayajigunj, my mentors provided me with correct knowledge and guidance and it seriously helped me to kickstart my career in VFX and the animation industry.”

He also added “ I am thankful to Arena Animation Sayajigunj that I am working in JCB International as a 3D Lighting Artist. I earn money from what I love doing. I will always recommend Arena Animation Sayajigunj to all the like-minded people.”

We were overwhelmed by the response we got from Pruthviraj Talanpuri and by stating his example we can say that you can achieve anything in life if you have passion and patience for it. We hope Pruthviraj the best of luck and may he achieve the highest!

Digital marketing & Social Media training in Vadodara

Digital marketing & Social Media training in Vadodara

The scope Digital Marketing &  of social media in India is immense and increasing rapidly. It is the 10th biggest economy and also has the 2nd largest population in the world.  A survey in 2019, which includes the top businesses admitted that 15-20% of their marketing budget is allocated for Digital Marketing & social media advertising. From that, it is understood the importance of Digital Marketing & social media in brand advertising.

Why Should You Learn Digital Marketing

  • Digital marketing is completely non-technical field and can be easily learned by anyone
  • The job opportunities in this field are numerous as the world is completely changing from the older style of marketing to digital
  • most of the companies & individuals are now more dependent on Digital media ex: Facebook, Google, Gmail.
  • We offer quality placement  to our students. we have maintained our brand value and name since 24 years
  • Digital Marketing is one of the fastest-growing careers in India and of course in the world.
  • The Hugh growth of the Internet and social media users over the years shows that Digital Marketing is the right career choice for all fresh graduates.

Course Features

  • Intensive classroom training
  • Only 8 to 10 students in a batch
  • Live projects for each module
  • New and updated curriculum
  • Uses a practical-based training program
  • Placement assistance till you get a job
  • Lifetime mentorship
  • Resume preparation and Mock interviews
  • Learn from experts specialized in the topics
  • Gain deep knowledge of digital marketing tools and platforms
  • Regular assessments and assignments throughout the training
  • Blogs and various resources for each module
  • Personal attention and training
  • Internship support
  • Flexible class timings

Who Should Do The Digital Marketing Course?

  • Our digital marketing training program is designed to include every individual from all fields and backgrounds.
  • FRESHERS, GRADUATES, STUDENTS: – If you are a graduate and still a student, and you do not want a monotonous job, then this is the course for you. If you are fascinated by the digital world and you want to unleash your creative side in the digital world, then you don’t have to go anywhere. You will be able to add a skill to stand out.
  • MARKETING PROFESSIONALS: – Digital Marketing is inevitable in today’s marketing world. For that, you need to have in-depth knowledge about it to generate more sales, more leads, etc. It is necessary to execute effective strategies and to integrate Digital Marketing strategies in your marketing strategies. It is equally important to maintain a good communication with your digital marketing team and to maintain the brand’s reputation.
  • WORKING PROFESSIONALS: – As a working professional, you will be constantly looking for a change in your career. You can upgrade your skills or make exciting changes in your work life if you make use of Digital Marketing.
  • BLOGGERS/VLOGGERS: – If you already have a blog/vlog, you know the power of the digital space. You will surely know how effective the online medium is. This course will help you to understand the digital platforms that you can use to attract more audience.
  • ENTREPRENEURS, BUSINESS OWNERS: – As a businessman your constant struggle will be to fight with the obstacles. You will be looking for numerous ways to reach out your prospective audience and with digital marketing, you can reach out the right user. Digital marketing is very cost effective. And this course would help you to understand the jargons used in the digital platforms.

Do I get a job after doing this course?

  • Yes, definitely.
  • Our Digital Marketing course covers all the required advanced modules that are required for the business. We don’t simply prepare you for a job but also how to work independently as a freelancer.

Request demo class today to get a basic idea on what is covered in Digital marketing course. Our instructors are very helpful assisting professionals or fresh graduates. Call us to get more details about the fees, duration of the digital marketing courses.

Digital Marketing Courses in Vadodara with Quality Placement

Digital Marketing Courses in Vadodara with Quality Placement

The digital marketing industry is an ever-evolving industry. According to the International Journal of Advanced Research Foundation, India is going through a golden period of Digital Marketing growth ever since 2013 and it is expected to continue for a long time. The content displayed through images, videos, etc., have a great impact on people. And a common man would spend about 4 – 5 hours using digital gadgets. Thus, Marketing through Digital media is quite influential.

Career after Digital Marketing course

  • There are millions of job openings for Digital Marketers.
  • Digital Marketing is widely used for Online Marketing purposes, This fact will create more and more job opportunities for Digital Marketing skills.
  • One must not have any doubt about the shortage of Digital Marketing jobs in India.
  • Due to growing demand for Online Marketing, Social Media & Branding Digital Marketing has acquired the market for its survival.
  • If you look at the popular jobs in a market, search for a Digital Marketing job you will realize the importance of Digital Marketing Skill.

Our Digital Marketing Course Objectives

  • Understanding the fundamentals of Digital Marketing
  • Social Media Marketing
  • Understanding Content Marketing
  • Google Ads and Affiliate Marketing
  • Google Display Network Campaigns
  • Generating Leads with various methods
  • Hashtag Viral Marketing
  • WhatsApp Marketing
  • Bulk Email Marketing using different software vendors
  • Understanding Google Analytics, PPC
  • Become Digital Marketing certified in 90 days

Why Choose Arena Animation Sayajigunj for Digital Marketing course?

  • Expert Industry IT professional Trainers
  • 100% Student Trust & credibility
  • Very Competitive Fees
  • Excellent Lab Facility
  • Well Designed Practical Sessions
  • Guaranteed interviews
  • Dedicated HR team to support the placement

Arena Animation Sayajigunj Placement Process

Guaranteed minimum 5 interview chances with placement companies

  1. You will complete Training & Assignments at Arena Animation Sayajigunj
  2. Our HR contacts You
  3. HR collects CV from You
  4. HR make required changes to your CV to make it more professional
  5. Arena Animation Sayajigunj gets job Openings from its clients
  6. HR shares your CV along with other student CVs to client
  7. Client shortlist the CVs
  8. Client Contact HR on interview Schedule
  9. HR contacts shortlisted Students to schedule Interview
  10. You Attend interview

 Great Success! You will get a JOB

Salary expectation after completing course

Digital Marketing professionals are offered an excellent salary. Fresher: 2.2 lacs – 3.0 lacs per year,  1 – 4 years of experience 3.5 lacs to 6.0 lacs per year,  5 or more than 5 years – above 6 lacs per year many professionals earn more than 30 lacs per year in digital marketing field

Student Loan : 0% Interest EMI Available

You can avail 0% interest EMI on most of the job oriented courses from Arena Animation Sayajigunj. This will help students to pay in easy installments without paying any extra.

Don’t Delay Your Career Aspirations

Enroll in Digital Marketing training today. Request Demo class. Higher chances to get a job after completion of course.

We at Arena Animation Sayajigunj stand with you in these tough times. Prepare For In-Demand Careers In Digital Marketing courses in Vadodara.

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