Basic Principles of Design to Create a Better Graphics

Basic Principles of Design to Create a Better Graphics

There are many basic principles of design that beginning and professional designers alike should keep in mind when working on any projects. Also, there are another dozen or so “secondary” design principles that are sometimes included as basics (for example typography and framing). The basic principles of design are explained and illustrated in the below section.

Click on below Video: Principles of Graphic Design

6 Basic Principles of Design for Graphics

The design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure an image has a centre of attention, a point of focus. The principles of design are the designer rule that must follow to create an effective composition.

A graphic design like any discipline adheres to strict rules that work beneath the surface to make the work balanced and stable. If the work is missing that balance, it will be weak and ineffective.

1. Balance

Balance helps to give design its form and stability and to distribute the elements throughout your design and this even spacing will offer an appearance that is attractive instead of being messy. Balance doesn’t mean elements need to be of the same size or that they must be distributed across the page — it can be symmetrical or asymmetrical.

  • Symmetrical balance weights the elements even on either side of the design.
  • Asymmetrical uses contrast to even out the design flow.


2. Contrast

Contrast is an essential principles of design because it lets you draw out the most important design elements and add emphasis. It happens when two design elements are in opposition to each other like white and black, modern and traditional etc. Contrast guide the viewer’s eyes to the most important parts of a design and helps organize the information in an easily absorbable way.

3. Color

Color is a significant part of the design and considered it carefully each time when you start a new design. Colors are mainly responsible for dictating the design mood. Green tends to make people think of non-profits, while red causes dark emotions like blue are more calming and passive and yellow create a sensation of happiness. To aid legibility, consider adding a gradient background behind the text, especially if your text color is at all the same. It will help make your words pop.

Click on below Video: Beginning Graphic Design: Color

4. Space

The parts of design you choose to leave blank is as important as the one you are filling with text, colors and images. Negative space creates shape and helps to highlight the most important pieces of information in design.

5. Repetition

Repetition is an important basic principles of design because it helps to strengthen the overall look of the design. It ties together different elements to help to remain organized and consistent. Repetition and consistency are used in branding because you want your particular look to be instantly recognizable.

6. Proportion

Proportion is the visual size and weight of elements in a composition and how they are related to each other. It helps to approach your design in sections, instead of as a whole.

Grouping related items can give them importance at a smaller size – think of a box at the bottom of your poster for ticket information or a sidebar on a website for a search bar. Proportion can be achieved when all design element is well-sized and thoughtfully placed. Once you master color, balance and contrast, the proportion should emerge organically.

Click on below Video: Graphic Design Tutorial for Beginners


For students who are interested to learn more on basic of principle of design in vadodara and would like to experience and practice on a more professional level, please sign up today for our Arena Sayajigunj Graphics, Web Design & Development (GWDD) program.

Benefits of Pursuing a Career in Animation

Benefits of Pursuing a Career in Animation

Pursuing a Career in Animation

In India, the animation industry is fast becoming the hottest career to pursue. There is a rapidly growing demand for skilled and trained animators. If you are considering a career in animation, the next step is to determine that if you have the creative qualities that are a must for this profession. It is important in such a competitive field to be sure you have got the chops to succeed before spending your time and energy into pursuing a career in animation. To help get you up to speed with the industry, we collected some need-to-know animation information for you.

Career in Animation

Animation industry has tremendous scope for those who want to bring their creativity to life and tell interesting stories. Career in Animation field is almost new as compared to other traditional careers in services, manufacturing or research. Animation is a combination of art and technologies where moving images are created in 3d and 2d to impress, educate, and entertain users and viewer. Below we discuss the various types of animation courses in the industry:

Types of Animation

1. Traditional Animation

Traditional animation is one of the older forms of animation. It sometimes referred to as cel animation. In traditional animation, animators draw the image by hand for each frame to create the animation sequence. Sequential drawings screened instantly one after another creates the illusion of movement. 2D animation involves creating numerous drawings then feeding into hand painting them and create the animated sequence on a painted background image. If you like the feel of pencils on a paper, then the traditional approach is very fascinating.

Many more inventions came along, such as the Zoetrope and Phenakistoscope, but the first projection of animation on a screen came in 1877 with the Praxinoscope, invented by the Charles-Émile Reynaud.

Click on Below Video: Traditional Animation

2. 2D Animation

2D animation is the term often used when referring to traditional animation, but it can also refer to computer vector animations that use the techniques of traditional animation.

Computer generated 2D animations use the same techniques which used in traditional animation, but benefits from the lack of physical objects required to create traditional 2D animations, as well as the knowledge to use computer interpolation to the same time.

Walt Disney is often recognised with producing the first ever 2d animation. Although Disney himself did create one of the famous 2d animations in history.

3. 3D Animation

If you are interested in making the imaginary characters into a realistic one, then it’s Digital 3d animation. Digital 3d animation characters are faster to create, and they are quite popular in the movie-making industry. Using computer software 3d animated images are used to create many films, and tv ads and a career in digital 3d animation is highly rewarding. Comparing to the traditional approach and 2D animation, 3d animation models are highly realistic. Nassos Vakalis is one of the most famous 3D animators in the world. His work in DreamWorks as well as in his own movie has demonstrated his potentials fully.

Click on Below Video: Beginners Guide to Learning 3D Computer Graphics

4. Motion Graphic

Motion graphics is quite different from the other animation types. It’s the art of creatively moving graphic texts or element, usually for movies, ads, movie trailers, music videos. This type of digital animation is often used in blockbusters, including The Legend of Tarzan film and Dawn of the Planet of the Apes. Today, it is highly popular in commercials, sporting event and online videos.

Click on Below Video: How to Animate a Still Photo in Adobe Photoshop

5. Stop Motion Animation

Stop motion is made by taking pictures of an object, and then moving it just a little bit and taking another picture. The process is repeated and when the pictures are played back one by one they give the illusion of movement. It is similar to traditional animation, but it uses the real-life stuff instead of drawings.

Different Types of Animation

1. Claymation Animation

2. Puppets Animation

3. Cut-Out Animation

4. Silhouette Animation

5. Pixelation Animation

Ray Harryhausen acquired a worldwide fandom as the creator and designer of fantasy films of all time. He was identified as a master of stop-motion animation and special-effects designer.

Click on Below Video: How to Make Stop Motion Videos

Job Roles in Animation

After pursuing a career in animation in any types of animation, you can work in the various fields which is list below:

  • Visualizer

  • Lighting Artist

  • Graphic Designer

  • Rigging Artist

  • Illustrator

  • Compositor

  • 3D Animator

  • Storyboard Artist

  • Rendering Artist

  • 2D Digital / Flash Animator

  • Layout Designer

  • 3D Modelers

  • Audio-Video Editor

  • Texturing Artist

Arena Sayajigunj helps you to develop your skills and build a professional work portfolio. You will get a Certificate in Animation on completion of Course.

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