Photoshop vs. Lightroom: Which One to Use & When?

Photoshop vs. Lightroom: Which One to Use & When?

At first look, Adobe Photoshop & Lightroom might appear quite similar. But each program is designed with a different purpose in mind, and each offers a distinct post-production photography undertaking.

Adobe Photoshop

Adobe Photoshop is the go to tool with unlimited creative possibilities. Over the years it has become synonymous with ‘photo editing’ itself. How many times have we heard, “it’s Photoshopped!”

Photoshop is used for heavy image editing purposes. You can even create images & designs using this. Even though quite popular among photographers for retouching, Photoshop today is widely used by numerous professionals including graphic designers, web designers, animators, VFX artists, publishers and architects.

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Strengths of Photoshop:

Pixel-level editing – This means, you can edit even at the tiniest level

Comprehensive design & manipulation – Limitless manipulation is possible. Both raster and vector images can be created from scratch.

Layers – As this software allows you to keep different edits on separate layers, you can modify or enhance any layer independently.

Compositing – Using ‘Masking’ techniques you can protect specific parts of the photo while working on other areas.

Toolbox – There is a huge library of tools at your disposal. And more comes with every update.

Adobe Lightroom

Adobe Lightroom is an image editing program. But that’s not the complete picture. It’s an image management program too. Unlike Photoshop, Lightroom offers an all-in-one solution to organising, editing, and publishing your photographs.

As a database-driven image management software, it provides the user with the ability to organise and catalog their photographs according to camera type, lens type, date, location and various other criteria. This helps you make a set of basic adjustments to a group of images according to the criteria you define. Those criteria are called presets. You can either have your own preset or import presets from other photographers.

Strengths of Lightroom:

  • Ability to process RAW files – It accepts RAW files straight from your camera.
  • Image management – You can organise your images as you import them.
  • Easier to learn – With a simpler interface and efficient workflow, this software can be handled well even by beginners. However, you must learn Photoshop to efficiently use it.

Conclusion

In short, Photoshop is used for graphic design as well as high-end photo manipulations & edits. Meanwhile, Lightroom is used for quickly organising the entire library of images and making the basic edits to all of them at a time.

Basically, it all depends on the nature of your work, and there’s no right or wrong choice.

What software do you use for editing you pics? Do share it in the comment section below.

Making a career in graphic design & Visual Content Development For Print & Social Media

Making a career in graphic design & Visual Content Development For Print & Social Media

Today, everything is progressing towards digital. Companies across the world and across industries are taking the digital route, opening up a great number of career opportunities. While the projected job growth for the graphic design industry is predicted to grow 7% from 2015 to 2022*.

There are also a number of trends that are expected to take over the digital world. 2019 will be all about delivering on user experience: web design trends will prioritize speed and mobile design, eye-catching simple designs with asymmetrical layouts, immersive video backgrounds, and more.

The Print industry grew from INR303 billion to INR331 billion in 2018 and is expected to reach INR369 billion in 2020 growing at a CAGR of 5.7 per cent. It is projected that the industry of graphic designing will continuously grow 7% more from 2015 to 2022 The major turnover will possibly happen for graphic designers in the publishing, newspaper, and book sector.

Graphic design is a career for innovators. Designers need the ability to think laterally and consider new ways to address problems and turn them into designs which will be recognised and remembered. There are a wide range of career opportunities across key areas including graphics, motion graphics, advertising and illustration.

Whether it’s through a design agency or in-house, many organisations are increasingly turning to designers to help their brand and messages stand out. Graphic designers are in demand as companies are increasingly looking to expand and improve the visual impact of their digital marketing, social media and communications platforms. Though it is among the less established career choices in India, graphic design is attracting more and more interest with a growing number of companies offering design services.

Trained and experienced designers are required for a huge variety of products and activities, including websites, infographics, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity.

 

There are excellent career prospects globally for graduates in a range of design jobs in areas such as:

-Graphic design

– Advertising

-Designing for environments and three

-dimensional spaces

– Branding and identity

– Illustration Printmaking

– Animation

– Motion graphics

– Interactive design and app development

– Typography

-Editorial and digital publishing

To be a good designer, it is important to have an eye for detail and an interest in what catches people’s attention. You need to be prepared to go the extra mile to understand a business need and the benefits that a good design can bring to a company or organisation’s ability to communicate a message or raise their profile.

It is important to have a talent for design and be comfortable using a range of design software packages, such as InDesign, CorelDRAW, Illustrator and Photoshop.

Visual Content Development For Print & Social Media is a comprehensive program that trains students in all aspects of Graphic Design, Print Design etc. which makes you a complete design professional. This program exposes you to the fundamentals, techniques and trends in print & publishing required to succeed in the industry.

It uses industry-endorsed techniques to make the student an in demand new media creative professional for rich multimedia content, visually appealing websites, logos for advertisements, concepts of digital graphics, image editing for print & publishing, etc.

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