Popular uses of animation in sectors other than media & entertainment

Popular uses of animation in sectors other than media & entertainment

Almost every day, we see animations in films, TV, ads, and games. However, the use of animation is not just restricted to the media and entertainment industry.

Here are some of the sectors that benefits from using animations for various purposes:

Animation in medical science

It’s a great challenge for medical students and for the doctors to visualize the complex systems of human body. You yourself may have come across animations showcasing the cure for a disease while browsing social media. Such animations are a way to educate an audience on a medical topic under discussion. These medical visualizations have proved itself extremely effective for pharmaceutical manufacturers to explain how medications work and also in forensic science in recreating crime scenes.

Animation in education

It is now noticeable that the interactive learning material is effective in improving people’s learning skills and understanding ability. Smart Classes are now being readily adopted by schools all across the world. With the advent of technologies like 3D, Virtual Reality and Augmented Reality, it is now possible for the education sector to upgrade its traditional teaching to high end interactive learning environments.

Animation in air force and military training

Flight simulators with advanced graphics and animations are used for more than just fun. They save lives, aircrafts and a lot of money by allowing the pilots to train efficiently on ground. Similarly, military forces often use animated simulations for testing possible confrontation scenarios and training.

Animation in architecture visualization

Architects and home builders are now moving on to 3D animations to showcase their upcoming projects. Apart from the fact that this technique is more innovative than the old method of using miniature models, graphic animations provide a realistic view of the projects and help the customers to grasp the elaborations of large projects. 3D animations also have opened up new opportunities for interior designers.

Animation in business

Companies today use animations for product presentations, business presentations, company introductions, and corporate slideshows. It helps in highlighting the key points and at the same time communicating highly complex ideas in an easy-to-digest manner.

The demand for high-end animation is increasing every day. This means the scope for trained animators too is on the rise. Take up a career course with Arena Animation and get ready for an interesting career in the animation industry.

Can you think of any other industry that use animation? Let us know in the comments. 


Source – https://bit.ly/2ysO1Gv

Lip syncing made easy for animators

Lip syncing made easy for animators

There are certain elements in animation that the audience overlook unless it is imperfectly done. One of them is lip syncing. There’s something about the brain’s perception of timing that processes character motions with the movement of lips and the words being said.

In the era of hand drawn animation, animators and editors used to just slip the whole speech track by two frames. But now with the application of advanced technology, not only 3D software but also tools for 2D animation have seen great progress that eases the process of lip sync. For instance, in After Effects, there are free tools that allow you to easily synch audio tracks with the animation of the mouth.

Also there are many free, or small fee, generic tools that allow you to take a limited, free to use character, and sync it with audio or recorded dialogue.

There are lip sync plug-ins for 3D animation that create a muscle-like structure in the mouth area of a 3D character which can be made to deform according to an already set library of shapes.

Some techniques use a mocap system to capture facial movement. Face rig does a pretty good job for an inexpensive consumer tool.

The basis for lip syncing is that you will need to adjust the timing of the key shapes on a word by word basis.

Here are some tips to improvise lip syncing in your animations:

1. Match the key frames exactly

To start with pull the timing of the shapes around till it looks and feels right, phrase by phrase. It may otherwise end up with sound being slipped by a number of frames before it looks right.  The simplest lip sync involves correctly timing the ‘mouth-open’ and ‘mouth-closed’ positions.

2. Add gestures and body language

To increase richness try adding gestures and body language to the animated character. Facial expressions usually go hand-to-hand with lip syncing. This can be done by adding small subtle expressions like raising eyebrows to a big wide smile.

3. Watch and learn

Use a mirror or shoot some reference footage of yourself speaking to figure out the motion of lower jaw. This leads to another trick called blending. There’s no need to animate the mouth for each syllable. Focus on the most important mouth shapes. The key mouth shapes can be re-cycled or blended in different combinations over and over again.

animation for beginners

courtesy: Cartoon Brew

4. Focus on eyes

Eyes can speak a thousand words. People often watch the eyes, particularly during close-ups, so emphasis and accents and can be initiated here even before the rest of the face and mouth is considered. Even the act of thinking of words to speak can be expressed in the eyes.

5. Choose the perfect voice

Last but not the least the right voice is vital, as voice determines the personality of a character. Check out one of our earlier blog posts to know about some of the greatest voiceover performances in animation movies.

Have more tips and tricks of animation? Share with us in the comments below.


Source – https://bit.ly/3dfODOl

How to create a demo reel that impresses recruiters?

How to create a demo reel that impresses recruiters?

A demo reel is your ticket to fame. These allow you to showcase your best work to your potential employers. It also shows that you can entertain, make something engaging, and have a lot to offer.

Now for a recruiter, a demo reel is a window to your professionalism and capabilities but for the animator it is the golden ticket to enter the creative industry.

Here are some tips to create a demo reel that will convince the recruiters to hire you:

Keep it short

No one has time for anything that’s too lengthy, especially studio executives who are reviewing the demo reels of applicants. The time limit thus could be anywhere from a minute to two minutes.  That being said you don’t have to imperatively make it as short as possible, rather keep it concise and make sure only your quality work has been showcased. As a rule of thumb remember that your aim should be to ‘hook up’ the recruiters within the first 20 seconds of your reel.


A good presentation always counts. Add an introduction, a small discreet title of the shot like the project name or if you’ve worked as team member, mention your part in making of that shot but not in a showy manner. Be unique in your approach as most just add details on the black bars of the shot. Keep the titles short and avoid any disturbing sound effects. Each of your shots should be well timed. Follow the mantra- ‘Impactful start, graceful ending’!

Avoid being over ambitious

Simplicity over sophistication! Although the reel may mimic professionalism even with less experience, avoid mentioning what you’re not capable of.

Mention any collaborations and credit people who have helped you with the animation. It shows the honesty in your work. Don’t take the entire credit for something where your contribution was partial.

Keep up with the trends

Understand that a demo reel is a fantastic marketing tool. So it’s important to be up to date and aware of trends. Your reel is also a chance for you to showcase any unique skills that you possess, such as drawing or sculpting.

Where to post?

Choosing the right platform is necessary to make sure your work doesn’t get overlooked. YouTube is the obvious choice for most. But there are exclusive online portfolio management and social networking platforms that allow you showcase your works. For instance, all Arena Animation students get access to one such platform called Creosouls  where they can upload their creative portfolios, share with the world, enhance their industry network, and get hired.


One of the key things to do to improve your demo reel, or your skills, is to gain unbiased feedback from industry experts and faculty.

PS: The opinions of family and friends may be biased and hence not counted as feedbacks to act upon.

Contact details

Don’t forget to mention the means to contact you. At least the first and the last four seconds should mention who you are, in a way that makes a great first impression.

All the above are just guidelines and not rules. You can always bend them if you have something exciting up your sleeves.

Now, start working on your demo reel from today!

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