Customer engagement concepts have been constantly evolving. The surest way to have your customers’ attention is with the help of an eye-catching image. Studios make their movie posters impressive, and ad agencies create attention-grabbing ads. These designs guide businesses toward the intended audience. They work not only for social media but also for all areas of digital marketing.
When it comes to the best types of social media designs, it is the one that communicates the underlying motive and not the one that just hooks up with the current trends. However, there are some basic design principles that you can follow to develop impressive visual content for social media.
- Legibility
Perhaps the most important principle of good design is the most obvious one: make sure the text is easy to read. Don’t overdo it with fancy typefaces that might look pretty, but ultimately will lessen legibility.
- Hierarchy
Visual hierarchy is the use of stylistic elements like colour, type size, and positioning to convey the relative importance of information on a page. This simply means that the text or elements of higher importance are usually bigger than the rest, and stands out in the design.
- Colour
Colour is an invaluable tool for creating contrast and balance. But it is important to be aware of how certain hues or pairings influence perception. Some colours such as those in the red and yellow families can stimulate and energize, while others such as those in the blue spectrum can convey calm and trustworthiness.
- Typography
Much like colour, typography conveys mood and tone, sometimes more powerfully than the copy itself. When choosing a font, think about the desired tone of your words.
- Context
Distribution may come at the end of your content workflow, but it is important to be thinking about where your visuals will live every step of the way so that you can tailor your graphics to the sizes and preferences of the respective social media platforms.
The fundamental building block of a brand is consistency. It takes five to seven impressions for people to begin to identify with your brand. This means that repetition of key brand ingredients — logo, colours and typeface — is essential. If your graphics look and feel cohesive and related, then users can form a clearer association of your brand in their minds.
- Authenticity and Efficiency
Show your differences and uniqueness from fellow competitors first hand. Your designs should be unique and in sync with the requirements of the website or brand that you are designing for. Authentic designs are always appreciated!
If you are an absolute beginner to designing, Canva and Adobe Spark are great tools to start with. However, if you intend to be a professional graphic designer, it is important for you to join a career course in visual content development, and gain the skills set that the companies are looking for.
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