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November 2018
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Digital Advertising Design and Marketing (DADM)

 

 

The number of internet users in India will see a two-fold rise at 730 million by 2020. India’s internet user growth is expected to be three times the world average, growing at a CAGR of 20%.” 
Advertisers have shifted their spends to the digital medium, which led to digital advertising now contributing 17% of Total advertising in 2017. The share of Digital Advertising is expected to grow to 22% by 2020. This growth will make Digital the 3rd largest segment of the Indian M&E sector by 2020, overtaking Filmed Entertainment.

Arena Digital Advertising Design and Marketing (DADM) is a comprehensive program that trains students end-to-end training in all aspects of Digital designing to make you job-ready professional.
It gives you a thorough grounding in all the fundamentals & techniques of Digital illustrations, Typography techniques, digital advertising concepts, digital video techniques, internet advertising, email marketing, mobile marketing .
The digital marketing and advertising design program combines technology with creativity to train a student or a graduate in the conceptual, design, advertising, marketing, technical and analytical aspects of communication for the digital space.

 

Course Highlights

 

  • Create rich multimedia content for print or TV ads, visually appealing websites, logos for advertisements, etc.
  • Learn & apply concepts of digital graphics, image editing for Digital Ad
  • Work with in-demand tools like Adobe Photoshop, Adobe Illustrator
  • Regular projects
  • Specialization in an area of your choice & a professional work portfolio
  • Industry interaction & workshops

 

Career options 
Design professionals produce designs, symbols, illustrations & photography for use in print & electronic publications and Internet publishing industries.
Get jobs in:
Join as:
  • Advertising Agencies
  • Graphic Design Studios
  • TV & Multimedia Production Houses
  • Web Design Studios
  • Digital Graphic Designer
  • Illustrator
  • Audio Video Editor
  • Digital Sales Executive
  • SEO Executive
  • Digital Marketing Executive

SEMESTER 1
Overview
Learn effectiveness of advertising through electronic media and digital  media
Modules Tools
Digital Advertising Concepts  -
Typography Design  -
Digital Artworks  Adobe Illustrator CC
Creating Artworks  CorelDraw
Digital Imaging  Adobe Photoshop CC
Sound Composition  Adobe Audition CC
Digital Video Techniques  Adobe Premiere CC
Design Communication Design Portfolio  Project

SEMESTER 2
Overview
Learn to understanding of Digital marketing and media concepts
Modules Tools
Marketing Basics  -
Internet Advertising with Search Network  -
Search Optimization Techniques  -
Creative Display Ad Solutions  -
Marketing using Email - 1  -
Mobile Marketing in Practice  -
Introduction to Analytics  -
Web AnalyticsWeb Adwords  -
Digital Marketing Portfolio  Project

 

 

Career Support

 

  • 100% job placement assistance#
  • Industry interaction
  • Job fairs
  • Studio tours
  • Career seminars
  • Creative workshops