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DIGITAL MARKETING

 

 

 

Learn to manage digital campaigns, analyse data, and grow revenues for companies & brands.

 

According to TRAI, in 2016, India had 36.74 crore Internet subscribers - and the number is growing every day. India is going digital - which is why recruiters are looking for trained people in Digital Marketing to drive growth! With Arena’s quick course in Digital Marketing, develop the skills that will get you a job & build your career.

 

Course Highlights

India's digital advertising spends will reach 25,800 crores by 2020*. To manage these ad campaigns, companies need thousands of trained professionals. Prepare for these jobs with Arena’s Digital Marketing courses. 

*Source: FICCI-KPMG report

 

  • Generate leads & aggregate audiences on social media.
  • Attract customers & drive sales, adding to your company’s profits.
  • Run digital marketing campaigns using tools like AdWords, mobile marketing, YouTube marketing and Web Analytics.
  • Leverage SEO (Search Engine Optimisation) to get websites listed in top search engine results.
  • Measure the success of Mobile Marketing & analyse its reports. 

 

Career options
After completing Digital Marketing course from Arena, you join as:
  • Digital marketing manager/ consultant
  • Digital sales executive
  • SEO (Search Engine Optimization) specialist
  • Social Media Marketing expert
  • Content marketing executive
  • Website development studiosWeb & PPC (Pay Per Click) Analyst
  • Online Reputation Management executive

 

SEMESTER 1
Overview
understanding of Digital Marketing and Media concepts
Modules Tools
Marketing Basics  -
Internet Advertising with Search Network  -
Search Optimization Techniques  -
Creative Display Ad Solutions  - 
Marketing using Email - 1  -
Mobile Marketing in Practice  -
Introduction to Analytics  -
Digital Marketing Portfolio  -

SEMESTER 2
Overview
Learn to • Build brand, generate leads & aggregate audience on Social Media.
Modules Tools
Powerful Internet Advertising with Search Network  -
Understanding Social Media Marketing  -
Optimizing Social Media Marketing  -
Content Marketing  -
Affiliate Marketing  -
Inbound Marketing  -
Marketing using Email - 2  -
Lead Nurturing for Digital Marketing  -
Legal Ecommerce  -
Using Web Technology for Digital Marketing  -
Analytics for Marketing  -
Advanced Digital Marketing Portfolio  -

 

 

Career Support

 

  • 100% job placement assistance#
  • Industry interaction
  • Job fairs
  • Studio tours
  • Career seminars
  • Creative workshops

 

 

CALL US NOW : +91 - 0265 - 2362704 / 2362705, 09825572027
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