Social Media Design Tips for Beginners

Social Media Design Tips for Beginners

Customer engagement concepts have been constantly evolving. The surest way to have your customers’ attention is with the help of an eye-catching image. Studios make their movie posters impressive, and ad agencies create attention-grabbing ads. These designs guide businesses toward the intended audience. They work not only for social media but also for all areas of digital marketing.

When it comes to the best types of social media designs, it is the one that communicates the underlying motive and not the one that just hooks up with the current trends. However, there are some basic design principles that you can follow to develop impressive visual content for social media.

  1. Legibility

Perhaps the most important principle of good design is the most obvious one: make sure the text is easy to read. Don’t overdo it with fancy typefaces that might look pretty, but ultimately will lessen legibility.

  1. Hierarchy

Visual hierarchy is the use of stylistic elements like colour, type size, and positioning to convey the relative importance of information on a page. This simply means that the text or elements of higher importance are usually bigger than the rest, and stands out in the design.

  1. Colour

Colour is an invaluable tool for creating contrast and balance. But it is important to be aware of how certain hues or pairings influence perception. Some colours such as those in the red and yellow families can stimulate and energize, while others such as those in the blue spectrum can convey calm and trustworthiness.

  1. Typography

Much like colour, typography conveys mood and tone, sometimes more powerfully than the copy itself. When choosing a font, think about the desired tone of your words.

  1. Context

Distribution may come at the end of your content workflow, but it is important to be thinking about where your visuals will live every step of the way so that you can tailor your graphics to the sizes and preferences of the respective social media platforms.

The fundamental building block of a brand is consistency. It takes five to seven impressions for people to begin to identify with your brand. This means that repetition of key brand ingredients — logo, colours and typeface — is essential. If your graphics look and feel cohesive and related, then users can form a clearer association of your brand in their minds.

  1. Authenticity and Efficiency

Show your differences and uniqueness from fellow competitors first hand. Your designs should be unique and in sync with the requirements of the website or brand that you are designing for. Authentic designs are always appreciated!

If you are an absolute beginner to designing, Canva and Adobe Spark are great tools to start with. However, if you intend to be a professional graphic designer, it is important for you to join a career course in visual content development, and gain the skills set that the companies are looking for.

For more tips and tricks on web & graphic designing, click here .

Why Skills & Training are the Key to Starting a Career in VFX

Why Skills & Training are the Key to Starting a Career in VFX

Unlike the olden days, creativity is now swiftly transitioning itself to digital. And in this era the price of software, hardware, and related camera equipment to capture creativity is relatively inexpensive. So much so that anyone with aptitude can learn VFX by joining a career course with a reputed VFX institute. The VFX industry is gaining traction and is becoming competitive for those who want to make a career in it.

In this article, we will discuss the two major questions that most VFX career aspirants ask, “Is it absolutely necessary for me to join a professional VFX institute to learn visual effects? What skills must I gain to become a VFX professional?”

Should You Join a VFX Institute?

In simple words, yes! Today, most recruiters value skills over qualifications. Even though one can learn VFX and CGI using free open source software like Blender, there are loads of other benefits that an institution provides. To know the intricacies of the field, one has to be involved with others who have mastered the game, and for whom it is not just some hobby. Rarely will you find others with whom you can collaborate at such a high level, for free, for extended periods. VFX training institutions are one of the few places where you can connect with others with similar passions and goals.

Apart from that, when you join an institute, you follow an industry-relevant curriculum, get assistance and advice from experienced faculty, develop social skills, gain hands-on experience through projects, and create your own demo reel. Most reputed institutions offer placement assistance thus boosting your chances of landing a job immediately after the successful completion of your course.

It is true that VFX and design are skill-based industries. Your portfolio and reel speak for you. Companies will look at your past experience, your showreel and will probably talk to people who have worked with you when they are considering you for a job vacancy. Venturing out alone as a VFX artist without any job offers at hand could be overwhelming and exhausting. When you are a part of a training institute, you will get ample guidance during every step of your journey to a VFX career.

What VFX Skills Should You Gain?

As for the skills needed, start with the basics such as digital illustrations, storytelling, and anatomy study. As your course progresses, you will start learning more complex concepts such as character design, audio-video editing, rotoscopy, matchmoving techniques, compositing, pre-visualization, and VFX filmmaking. Consider learning some of the most in-demand software such as Nuke, Blender, Houdini, and Autodesk Maya.

With the right skill sets and hands-on experience, you can start a career in the VFX industry in no time. All the best!

Dhruvil  Panchal, An Electric Engineer to 3D Artist Jurney

Dhruvil  Panchal, An Electric Engineer to 3D Artist Jurney

Dhruvil  Panchal, an electric engineer by profession always had a passion for art. But as per our societal norms, he had followed the conventional route of completing his Diploma after his 10th and then engineering. But his heart was always in art. After working for 2.5 years, he was not satisfied as he felt something was missing in his life. This led to his search to find the best way to quench his way for art.

As he was searching he came across Arena Animation Sayajigunj. With apprehension, he approached them to know more. The counselors there were very supportive and guided him on the various options available to him. Dhruvil was convinced that he had come to the right place to further his career. But his family, will they accept this decision of his? He was thinking about how he can make them understand that this is something he needs for his peace of mind. When he discussed this with his father, his father asked him to go ahead with the same. With the support of his family, Dhruvil started his journey with Arena Animation Sayajigunj. There he learned the basic and advanced level of VFX and animation under the guidance of the expert and experienced faculties of Arena Animation Sayajigunj. They encouraged and guided him on his journey to reach the pinnacle of his success.

Dhruvil got an option to showcase his skill when he participated in the National level Digital Art with the concept of Batman in his younger years which fetched him the first prize. His recent exploit is when he received  second prize in World Art Day Competition defeating  3783 students participated from Pan India and winning  XP Deco 01 V2 Worth Rs. 9499/-.

Dhruvil is associated with Xcitech technology  that uses VR 360 in the field of Real Estate, Education and Medical. His aim is to use VFX and Animation to bring about a new revolution in the field of education. We are sure that he will surely reach there.

The Differences between Game Designing, Game Art & Game Development

The Differences between Game Designing, Game Art & Game Development

When a game is being created, the first question encountered by the creators is ‘what the game is about’. And the second one is ‘how the game is to be realized’?

Game designers are concerned with the former while game artists and game developers are concerned with the latter. Remember that anyone who works on a game is a ‘developer’ in the general sense. And yes! That does mean that all game designers are game developers whether they are into programming, art, design or production – but not all developers are designers.

As a rule of thumb, Developing = Designing + Programing + Art

And every aspect mentioned in this equation gives you a multitude of career opportunities.

Let’s get into the details.

Game Designers

Player experiences such as controls, rules, goals and challenges as well as the game content like levels, story, and dialogues falls under game design. Game designers convert an idea into a concept. They determine the character arcs and player progression. They also add features crucial to making the game unique. While most of these careers and roles require creativity, they can get technical too, as it may involve user-interface design, use of animation controllers, application of audio, and more.

Game Artists

Once the design and concepts are finalized, the process moves to game art. In this phase, the artists and animators make the artwork and animation respectively, using tools like 3d Max, Maya, Photoshop, etc. They create game models including characters, props and environments. They are involved in one or more roles such as 3d modelling, sculpting, lighting, texturing, rigging, and animation.

Game Development

With the help of game design concepts and assets, a game developer codes the final product or the game to run on a computer, mobile phones, or gaming consoles. Game development also involves debugging and optimization of code.

Let’s take the example of Tetris.

• A game designer will design the levels, scoring pattern, and the blocks of the game

• A game artist will be responsible for the overall assets or the game contents

• A game developer will write the code for it

Imagine a complex game like World of Warcraft or League of Legends. It takes research, simulation, and math to even formulate the design of those games.

In the development of smaller games, the lines of distinction between game designers, game artists, and game developers blur. On the other hand, in bigger gaming studios, their roles are more defined and a person will specialize in one of the areas such as game designing, game art or game development.

While there are plenty of career opportunities in gaming, it takes specialized skills and training to meet the requirements. You must enroll in a career course in gaming at an institute with proven track record and get the right skills to embrace such new-age careers.

યુસુફ મનાગોરી ના પ્રતિભાવથી અમે ખૂબ જ ગર્વ અનુભવ કરીએ છીએ

યુસુફ મનાગોરી ના પ્રતિભાવથી અમે ખૂબ જ ગર્વ અનુભવ કરીએ છીએ

યુસુફ મનાગોરી કોમર્સ ગ્રેજ્યુએટ છે. તેમના 10 + 2 ના અભ્યાસ અને સ્નાતકના શિક્ષણના સમયગાળા દરમિયાન તે સાઈડ બિઝનેસ તરીકે સાયબર કાફે ચલાવતા હતા. તેને વિડીયો ગેમ્સ રમવાનું પસંદ હતું અને વિવિધ શાળાના પ્રોજેક્ટ્સમાં કામ કરવાનું મેનેજ કર્યું હતું. આ પ્રથમ વખત હતો જ્યારે તેને ગ્રાફિક્સ અને એનિમેશન ઉદ્યોગમાં કામ કરવાની રુચિ અને જુસ્સો મળ્યો.

તેને પૂર્ણ-સમયની કારકિર્દી બનાવવા માટે તેણે વીએફએક્સ અને એનિમેશન નો અભ્યાસક્રમ કરવાનો નિર્ણય કર્યો. ભારતની શ્રેષ્ઠ એનિમેશન અને વીએફએક્સ સંસ્થાઓના શોધ દરમિયાન, તે Arena Animation ઇન્સ્ટિટ્યૂટ ની માહિતી મળી. સંપૂર્ણ સંશોધન અને પરામર્શ પછી, તે Arena Animation ની પસંદગી કરવામાં ખુશ હતો અને 2 વર્ષના એડવાન્સ એનિમેશન ઇન્ટરનેશનલ VFX પ્રોગ્રામ (AAIP) અભ્યાસક્રમમાં પ્રવેશ મેળવ્યો.

યુસુફ કહે છે કે, “મને Arena Animation ના VFX પ્રોગ્રામ ની તાલીમ દરમિયાન ઇન્સ્ટિટ્યૂટના પ્રતિભાશાળી શિક્ષક દ્વારા યોગ્ય કુશળતા અને માર્ગદર્શન મળ્યું છે. Arena Animation પાસે ગ્રીન રૂમ, રેકોર્ડિંગ સ્ટુડિયો અને વી આર ગેમિંગ ઝોન આવી અનેક સુવિધા છે, જેથી તે ગુજરાતની સૌથી મોટી VFX ઈન્ફ્રાસ્ટ્રક્ચર તરીકે જાણીતું છે.  Arena Animation પિક્સેલ સ્ટુડિયો, શેમરૂ અને ટોરેસિડ જેવી ટોચની ભારતીય  કંપનીઓને આમંત્રણ આપીને પ્લેસમેન્ટ ડ્રાઈવ કરે છે. VFX માં 4 વર્ષ કામ કરવાનો અનુભવ પૂર્ણ કર્યા સાથે, હવે હું ભારતના પ્રખ્યાત Online Learning Platform BYJU’S માટે મોશન ગ્રાફિકસ કલાકાર તરીકે કામ કરી રહ્યો છું. ”

તેમણે વધુમાં ઉમેર્યું કે, “ઉદ્યોગમાં સર્વશ્રેષ્ઠ લોકો પાસેથી શીખવા માટે હું આભારી છું, જેના કારણે મને BYJU’S માટે કામ કરવાની આ સૌથી મોટી તક મળી. હું હંમેશા મારા બધા સાથી ઉમેદવારોને Arena Animation ની ભલામણ કરું છુ. ”

યુસુફ મનાગોરી ના પ્રતિભાવથી અમે ખૂબ જ ગર્વ અનુભવ કરીએ છીએ.  તેનું ઉદાહરણ આપતા કહી શકીએ કે, ‘એક સાચો નિર્ણય તમારું જીવન કાયમ માટે બનાવી શકે છે.’ યુસુફને તેની કારકિર્દી માટે અમારી વિશેષ શુભકામનાઓ!

Get the Basics Right! 12 Principles of Animation (Part 2)

Get the Basics Right! 12 Principles of Animation (Part 2)

And we’re back! In the previous blog, we covered the first six principles of animation.

Here we look into the remaining six principles of animation that every animator should know.

While animation is constantly evolving, these twelve concepts continues to form the base and is taught in all popular animation institutes around the world.

  1. Arc

Try waving your hand, swinging your leg or turning your head. These a natural arc to these movements. This arc brings in realism to characters in animation, unless, of course, your character is a robot. See how Po’s head moves?

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GIF courtesy: DreamWorks Animation

  1. Staging

Derived from the concept of staging in theatre, this is the process of setting up a scene with the appropriate placement of characters, background and foreground elements, and camera angle. Staging should clearly set the mood for the action and keep the audience’s focus on what is relevant in the scene.

  1. Secondary Action

As the name suggests, this is an action that supports the main action of a character. A character may whistle while walking or scratch his head while thinking. Such actions add dimensions to character animation. If there are multiple secondary actions, they should work together in support of one another. Look at little Riley’s actions while she screams at the top of her lungs.

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GIF courtesy: Pixar

  1. Exaggeration

This principle is self-explanatory. Animated movies and cartoons allow for the most amazing thing – exaggeration. Imagine, how boring Kung Fu Panda will be without Po’s exaggerated expressions or how plain Tom and Jerry will be without the exaggerated movements of the characters. Exaggeration of facial features, expressions, actions, and attitudes add more appeal and fun to the characters. Here is a classic example of exaggeration.

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GIF courtesy: Walt Disney Company

  1. Solid Drawing

In 2D animation, solid drawing is about maintaining proportions, volume & weight of a character or an object regardless of the action. With the introduction of 3D animation, the challenge of distorted drawing has been minimised. But the concept of posing out your characters with correct balance & weight remains as important as ever.

  1. Appeal

In real life, you may call it the charisma of an actor. In animation, it is the ‘appeal’. Every character should have an appeal that interests the audience. An appealing character is not necessarily cute & cuddly. Villainous & monstrous ones too have to be appealing. Clear drawing and good character design will define the personality of the characters. After all, who would have thought that a slender woman in a nice red dress could be a super villain? Yet, here she is…Scarlet Overkill!

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GIF courtesy: Illumination Entertainment

Now get back to that drawing board and practice these principles of animation to improve your work.

Watch this space for more tips and tricks of animation.

Interested in a career in animation? Take a look at the animation career courses that can help you get the right skill sets!

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